Category Archives: Media

Future of Privacy Forum Presents – Personal Information: The Benefits and Risks of De-Identification

Bering Media’s Michael Ho takes part in the Future of Privacy Forum’s Personal Information Conference to discuss advertising and marketing uses and concern.

On December 5, 2011, leading academics, advocates, Chief Privacy Officers, legal experts and policymakers will gather to discuss and debate the benefits and risks of de-identification and the definition of personal information. Please join us for this discussion of one of the most central issues for the future of privacy, data use and innovation.

  • When is information personal?
  • Does anonymization still matter?
  • How is de-identified data being used and what are the benefits or risks?


The National Press Club
Murrow Room
529 14th Street, NW
Washington, DC 20045


9:00-9:30 am – Opening Presentation: How is De-Identified Data Used: Overview of the ways de-identified data is used in the areas of health, marketing, traffic management, and fraud.

  • Peter Swire, C. William O’Neill Professor of Law, Moritz School of Law, The Ohio State University

9:30- 10:30 am – Panel 1: What are the Risks? De-Identification and Re-Identification Risk Analysis.


  • Alessandro Acquisti,  Associate Professor of Information Technology and Public Policy, Heinz College, Carnegie Mellon University
  • Khaled El Emam, Associate Professor, Faculty of Medicine and Canada Research Chair in Electronic Health Information, University of Ottawa
  • Latanya Sweeney, Director and Founder, Data Privacy Lab, Harvard University

Moderator: Kim Gray, Chief Privacy Officer, IMS Health

10:30-11:30 pm – Panel 2: Common Secondary Uses of De-Identified Data: How are companies or governments using data? What are the Benefits? How are the Risks Being Handled Today?


  • Daniel Barth-Jones, PhD, MPH, Assistant Professor of Clinical Epidemiology, Columbia University
  • Mitra Rocca, Associate Director in Medical Informatics, Food and Drug Administration, Sentinel Project
  • Harlan Yu, Ph.D. candidate in the Computer Science Department and the Center for Information Technology Policy at Princeton

Moderator: Marcy Wilder, Partner, Privacy and Information Management, Hogan Lovells

11:30- 12:30 pm – Panel 3: Data Use for Consumer Services


  • Jules Cohen, Director, Trustworthy Computing Group, Microsoft
  • Ashish Venugopal, Research Scientist, Google Translate

Moderator: Lance J. Hoffman, Distinguished Research Professor, Computer Science Department, Director, Cyber Security Policy and Research Institute, The George Washington University

12:30-1:30 pm – Keynote Luncheon with The Honorable Louis W. Sullivan, MD, Former Secretary, U.S. Department of Health and Human Services

1:30-2:30 pm – Panel 4: Advertising and Marketing Uses and Concerns


  • Ashkan Soltani, Independent Researcher specializing in Consumer Privacy and Internet Security
  • Justin Brookman, Director, Project on Consumer Privacy, The Center for Democracy and Technology
  • Michael Blum, General Counsel, Quantcast
  • Michael Ho, Founder and VP of Business Development, Bering Media
  • Peder Magee, Senior Attorney, Division of Privacy and Identity Protection, Federal Trade Commission

Moderator: Jules Polonetsky, Director and Co-Chair, Future of Privacy Forum

2:30 to 3:30 pm – Panel 5: Legal Perspectives on Anonymization


  • Daniel J. Solove, John Marshall Harlan Research Professor, George Washington University Law School
  • Harley Geiger, Policy Counsel, Center for Democracy and Technology
  • Jane Yakowitz, Visiting Assistant Professor of Law, Brooklyn Law School
  • Rob van Eijk, Internet Technology Expert, Dutch Data Protection Authority

Moderator: David Hoffman, Director of Security Policy and Global Privacy Officer, Intel

For more information click here.

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