The integration and launch of Bering Media’s Targeting App with AppNexus brings buyers reliable, accurate and actionable ZIP+4 targeting capabilities through ISP Validated Data.
SAN FRANCISCO – April 4, 2012 – Bering Media, the leader in privacy based ZIP+4 targeting, today announces the launch of its Targeting App in the AppNexus App Marketplace™. The integration of Bering Media’s Doubleblind Privacy™ data platform with AppNexus, the world leader in real-time advertising technology, brings media buyers unprecedented ZIP+4 targeting online with the same degree of accuracy and reliability as they currently enjoy offline.
For years, advertisers have relied on sophisticated marketing models based on ZIP+4s and the postal service in order to reach their target demographic offline. Until today, there was no reliable or scalable source to leverage those same models online.
“Internet Service Providers are the only validated source for ZIP+4 targeting online, bringing the reliability of the postal service to online advertisers.” said Michael Ho, CEO of Bering Media. “With ISP data, there’s no more smoke and mirrors when it comes to online targeting – local and national advertisers can now have the confidence that their online campaigns are reaching the right audience.”
Bering Media’s Doubleblind Privacy™ platform is a cookie-less solution that integrates ISP validated data into the AppNexus real-time ad platform without need for an ISP to disclose a subscriber’s ZIP+4.
The AppNexus App Marketplace brings a frictionless workflow to online media buyers, allowing them to leverage best-in-class ad technologies. The availability of the Bering Media Targeting App now enables buyers to use their own custom segments based on real-world demographics across one of the largest sources of real-time bidding (RTB) enabled inventory.
About Bering Media
Based in Toronto, Canada, Bering Media brings ISP validated data to online advertisers without the need to disclose the ISP’s data. Through its Doubleblind Privacy™ platform, Bering Media works with Internet Service Providers to allow media companies and advertising agencies to accurately reach their most relevant and responsive demographics online with the reliability of the postal service. For more information, www.beringmedia.com.
VP Business Development