Author Archives: Michael Ho

Key Reps. Generally OK With Verizon’s Targeted Ad Consent/Disclosure

Multichannel News – November 4, 2011  Reps. Ed Markey (D-Mass.) and Joe Barton (R-Tex.) appear generally satisfied with how Verizon and Verizon Wireless handled consent for and disclosure of consumer’s online information for a new targeted advertising program, but said … Read Full Article

Balancing the needs for online advertising and privacy

TechRepublic – August 29, 2011  I have spent considerable time researching and writing about the tug of war between purveyors of online advertising and privacy pundits. Others have as well, each making solid points for their chosen beliefs.

Why ‘Privacy By Design’ Is The New Corporate Hotness

Forbes – July 28, 2011  How can companies with lots of sensitive data about us strive for “privacy by design” instead of “embarrassment by design“? After Fitbit.com fell into the latter camp by failing to foresee the downside of making … Read Full Article

Internet privacy controls challenge tech industry

Businessweek – July 26, 2011  The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way prevent advertisers from tracking their movements across the Web — or face regulation.

Study Finds Online Ad Firms Don’t Abide By ‘Do Not Track’ Requests

Threatpost – July 15, 2011 A study by Stanford University Law School’s Center for Internet and Society has found that many online advertising networks are not adhering to their own privacy policies and continue to rely on and push out … Read Full Article