The Privacy Debate

Privacy is a popular topic today – the online advertising debate of privacy versus functionality is a big conversation in the media. Too often privacy is viewed at odds with the goals of industry, but we think that’s the easy way out. We believe that with a little thought, it’s possible to have both privacy and functionality.

Below is a collection of articles that capture the essence of the online advertising privacy debate. You’ll find articles that are on both sides of the conversation, but you’ll also find discussion on how to balance the needs of privacy and industry. Enjoy!

The EU ‘cookie law’: what has it done for us?

E-consultancy – Aug 27, 2014  It’s now more than two years since the cookie law began to be ‘enforced’ in the UK, but has it changed anything?

In the run up to the May 2012 ‘deadline’ there was plenty of confusion from online businesses over the steps required to comply with the directive, thanks to some unclear instructions.

Now cookie notices are seen on most websites, though the ICO received just 38 ‘concerns’ about cookies on sites between April and June 2014. Read Full Article

A Privacy Call-to-Action for the Data Industry

Advertising Age – Apr 8, 2014   As CEO of one of the largest marketing data technology companies in the world, it’s not surprising that I am passionate about helping advertisers use data to connect with customers and prospects. In the last few years, I’ve seen important advances in the way companies leverage data to make advertising more meaningful and deliver greater value. And today, innovative new data technologies allow marketers and businesses to provide services never before possible. Read Full Article

Report: Ad Networks Adhering to Strict Privacy Guidelines

Adweek – Mar 13, 2014   In a perfect world, the Network Advertising Initiative’s annual compliance report would have come out before 60 Minutes trashed the data tracking and collection on the Web for interest-based advertising.

The report details how 88 Internet ad networks like Google, Yahoo, AOL and Microsoft comply with the organization’s strict self-regulatory privacy code to ensure that consumer choices are honored and data privacy is protected. It dispels, in part, many of the myths that tracking on the Web is completely lawless and unregulated. Read Full Article

Google may ditch ‘cookies’ as online ad tracker

USA Today – Sept 17, 2013  Google, the world’s largest Internet search company, is considering a major change in how online browsing activity is tracked, a move that could shake up the $120 billion digital advertising industry.

Google, which accounts for about a third of worldwide online ad revenue, is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people’s Internet browsing activity for marketing purposes, according to a person familiar with the plan. Read Full Article

IAB Escalates Attack on Firefox Privacy Browser

Adweek – Mar 12, 2013  The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks.

Since late last month when Mozilla announced the policy, the interactive ad community has been up in arms, calling it a nuclear strike against the ad industry. Read Full Article